How to Create Employee Loyalty within Your Temporary Workforce
In the job market that we find ourselves in these days, one of the leading issues that many employers are facing is employee loyalty. The fact of the matter is, ever since the pandemic hit, it was as if a collective switch was flipped in how people perceive jobs. Many professionals these days are leaving their companies for better opportunities, rethinking career goals and approaching the traditional vision of a career in a whole new way. This leaves companies to deal with the issue of how to create long-term employee loyalty.
It may sound as simple as creating a program or having more holidays for your employees. But, the truth of the matter is, that bringing job satisfaction into the mix is much more complex and nuanced than that. Now, mind you, there is an avalanche of blogs and articles on how to boost employee loyalty. But what about the loyalty of temporary workers within your organization? Well, that’s exactly what we want to talk about in today’s article.
Before we tell you how to increase loyalty, the big question is: why? The way most might see it is that temporary employees don’t stick around for the long-term anyway. So, why do we bother with a long-term loyalty strategy? Simple, if you create loyalty, they will come back to work for you time and again on a contractual basis. Knowing the temps you work with regularly and retaining the consistent quality of work is a great advantage. This brings us to the next portion of the blog.
Recognizing Their Efforts
One of the most effective things an employer can do is to actively recognize the efforts of your employee. It could be a huge milestone for the business brought on by the efforts of the team or it could be as simple as an employee meeting deadlines consistently. Big or small, taking the time to give recognition can help boost morale and employee loyalty.
You can do this in many ways. You could opt to send out an internal email praising their efforts or take the team out to dinner to appreciate them. Something as small as a “thank you” can make a world of difference to a person.
Listening to Feedback
A business is not one person making all the decisions, but a group of people coming together to work towards a common goal. Keep this in mind when you go about your day-to-day business. Having said that, one of the best ways to inspire loyalty in your temporary employees is to ask them for their opinion.
Remember they aren’t there for the long-term anyway, but if you treat them like they are welcome back and wanted back in the future, you foster a professional relationship.
Hence, listen to what they have to say, but don’t stop there. After getting their insights, act on them and make the changes that will help make your company a desirable workplace. It shows your employees that their ideas are valued, which in turn will get them more invested in the company.
Company culture has taken a front seat when it comes to what employees want in their careers. Sometimes this is more important than the salary levels. One of the core aspects that it always seems to come down to is flexibility. This can be in terms of the work hours, work location, days off, benefits and so on. The fact is, employees want to know that they have the option of these flexibility benefits. It tells them that because the company truly trusts them, they are giving them so much freedom and benefits.
It also shows them that the company wants to make their lives easier, which shows a level of compassion. This creates employee loyalty. A work environment that is too rigid can send exactly the opposite message, showing employees that you don’t trust them.
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek, Author
Work with a Staffing Firm
Before you set out on a quest to inspire loyalty in your temporary employees, you might want to throw this step in there. You want to start by assessing what kind of members you want to add to the team.
This should ideally be in line with the cultural fit of the company. If both the employer and employee’s cultural and business values align, it creates a better environment for the development of loyalty to the business.
When you work with a professional staffing agency like Pure Staffing Solutions, you can find the perfect fit for employees for your company. Our team will work tirelessly to help you find the right people and fill spots as needed.
Focus on Training and Development
Your temporary worker may be with the company only for a short amount of time, but that doesn’t mean that you can’t help further their careers. A lot of temporary workers are specialists in their respective fields. But, if an opportunity arises for them to train and develop their skills, even possibly branch out, you should help facilitate that.
How does this inspire employee loyalty in your temp workers though? Well, for one, it shows them that you are willing to go the extra mile for them. This means that when a position opens up again in the future, they are more likely to apply to your company – with the developed skills you equipped them with! It’s a win-win.
Use the Temp-to-Permanent Hiring Approach
One of the best ways to boost retention and employee loyalty with your temporary workers is to give them growth opportunities. Yes, they are only there for a short period. However, if you, as the employer, enjoyed the work they did and want to bring them on for future projects, consider offering them a permanent position.
If you present this opportunity to every temporary worker that comes in – that they might be able to land a full-time position, contingent on performance, then they might be more motivated. This in turn will lead to better outcomes in the long run; both in terms of retention and performance.
At the end of the day, there are plenty of different steps and approaches you can take to nurture loyalty within an organization. However, one sure-fire way to go about it is to start with Pure Staffing Solutions and all that we have to offer you! Get in touch with us and get on the road to better hires today!